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critically evaluate how businesses can use different internationalisation strategies to maximise their potential rewards and minimise their potential risks

The issue of strategy is dealt with in chapters 11 and 12 of the course text (Hill & Hernandez-Requejo 2011),you must structure the assignment as follows:

a very short introduction saying what we mean by “strategy”
an explanation of why international businesses may use a variety of strategies (again, quite brief)
an analysis of the potential rewards and risks (or advantages and disadvantages) of strategies such as:

global standardisation
transnational
international
localisation
an analysis of the rewards and risks of the different entry modes that companies can use as part of whatever strategy they choose, for example

exporting
turnkey projects
licensing
franchising
joint ventures
wholly-owned subsidiaries
a conclusion that draws all of your main points together

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